Oral-B Gum & Enamel Repair Toothpaste

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New Oral-B Gum & Enamel Repair Toothpaste prevents more than just dental caries

A statement from Oral-B outlines one of the leading causes of tooth loss, gingivitis or gum disease. These problems can often be prevented through proper at-home oral care and regular visits to a dental professional. Today, more than half the world’s adult population suffer from gum problems; and in many cases patients ignore or fail to notice the symptoms of gum disease until it is too late.

Proper brushing – coupled with specialised toothpaste – can not only prevent gum problems, but will also help improve gum health.

Proper mechanical plaque control helps reduce gingivitis. However, there is clinical evidence that specialised toothpaste can provide additional gum health benefits. More specifically, over 31 studies show that toothpaste containing stabilised stannous fluoride adds value to brushing, helping further reduce gum problems and keeping gums healthy.

Significantly improve gum health and prevent enamel erosion

Dr Ekaterina Fabrikant is the professional and scientific relations & scientific exchange E-IMEA professional for oral health at Procter & Gamble. She says: “Oral-B has a long and rich history of being true partners with dental professionals. Our goal is to always provide superior oral care products that continue the care that starts at your chair by providing stronger teeth and healthier gums to your patients.”

Procter & Gamble first introduced stannous fluoride to toothpaste in the 1950s under the Crest brand name. Its principal purpose then was to prevent caries, a policy continued with its popular Pro-Expert range of toothpastes. Oral-B has now evolved stannous technology to also help patients significantly improve gum health and prevent enamel erosion.

The spokesperson continued: “Oral-B has introduced its new Oral-B Gum & Enamel Repair Toothpaste to help people address the prevalence of gum or tooth enamel issues. Featuring Oral-B’s unique ActivRepair technology (with two sources of stannous: stannous fluoride and stannous chloride) it is the best toothpaste from Oral-B to help restore gum health and prevent enamel erosion.

“Thanks to its ActivRepair technology, Oral-B Gum & Enamel Repair Toothpaste provides 70% more stannous than Oral-B Pro-Expert and delivers up to 72% greater reduction in gum problems than ordinary toothpastes. This is due to its better bacterial control, achieved through both its antibacterial action and the bacterial growth inhibition of dental plaque.

"ActivRepair actively remineralises weakened enamel and builds a protective smear layer that protects teeth against acid erosion – even beyond pH<3.5 – which means that, with continued use, Oral-B Gum & Enamel Repair Toothpaste makes teeth up the three times more resistant to enamel erosion than ordinary toothpastes.”

Benefits of brushing with Oral-B’s system

The spokesperson concluded: “The use of specialised products such as Oral-B Gum & Enamel Repair Toothpaste, in combination with Oral-B’s iconic powered toothbrush with its round brush head, supports people by helping them brush at their best.

“The unique features of Oral-B’s round brush head embrace and adapt to each tooth, delivering superior results on plaque and gums when compared to a regular manual toothbrush. The Oral-B powered brush has been clinically proven to deliver superior plaque removal, up to twice more than a regular manual toothbrush, and an independent review of published research by the Cochrane Collaboration has confirmed the superiority and effectiveness of its oscillating-rotating power technology over manual brushes, while also recognising its safety. People will achieve better gum and enamel health using Oral-B Gum & Enamel Repair Toothpaste and an Oral-B electric rechargeable toothbrush."