Philips Sonicare celebrates 25 years

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Champagne flows as Philips Sonicare celebrates 25 years of power toothbrush innovation

During BDIA Dental Showcase Philips threw a champagne breakfast for selected guests to celebrate 25 years since its first power toothbrush, Sonicare Advance, swept into the dental hygiene arena.

Sonicare Advance was an innovation by entrepreneur David Giuliani which delivered 31,000 brushstrokes a minute with a dynamic and fluid cleaning action. Sonicare, part of the Optiva Corporation, was acquired by Philips in the year 2000. By the end of 2001 it was the best selling rechargeable power toothbrush in the United States.

Since then Philips Sonicare has seen an acceleration in research and development. New brushes followed. Elite was a clinically and ergonomically superior brush, while Sonicare for Kids was designed specifically around the needs of small hands and delicate mouths.

Then came Flexcare, an advanced brush with a UV sanitiser that addressed the link between oral and systemic health by thoroughly cleaning brush-heads. DiamondClean and DiamondClean Black brought a pleasing aesthetic to the range while also improving gum health in just two weeks.

Inevitably, Philips Sonicare joined the Internet of Things by connecting its brushes to the user’s smart phone with an app that monitors their brushing regime and helps them perfect their technique. Sonicare for Kids took this concept and added a fun purple creature that brushed its teeth with the child and pointed out where they had missed.

This year (2017) saw the launch of DiamondClean Smart, a clinically proven brush which Philips claims to be its best ever.

Philips Sonicare AirFloss Pro

Even the best brushes can’t clean interproximally with the thoroughness of floss or interdental brushes, but not everybody can be bothered to use these adjuncts to brushing. The answer is AirFloss Pro, which has been proven to be as effective as floss but much easier to use, and is now available in black (top).

Recent research shows that when used in conjunction with a power toothbrush such as a Sonicare, AirFloss Pro’s air and micro-droplet technology removes 99.9% plaque biofilm in the treated areas and can clean the mouth’s entire interproximal area in just 60 seconds. 95% of the 287 patients involved in the study said the flosser was easy to use, and 97% showed improved gum health after just two weeks when the flosser was used with an anti-microbial mouthwash in combination with manual brushing. There was also a 73% reduction in gingival bleeding.

The study, carried out by Silverstone Research in Las Vegas, concluded that the use of an interproximal cleaning regimen as an adjunct to manual toothbrushing improves gum health and reduces plaque significantly better than manual brushing alone.

It said: “Among the adjunct interproximal cleaning regimens, a non-inferiority test comparing Philips Sonicare AirFloss Pro to string floss showed AirFloss Pro to be non-inferior to string floss, p-value<0.001 in reducing plaque and gingivitis.”

DiamondClean Smart and AirFloss Pro are just two of the Philips Sonicare oral healthcare range. For more information visit www.philips.co.uk