Align Technology’s "Made to Move" campaign “harnesses power of Invisalign brand across consumer and dentist audiences worldwide”
With a sneak peak during IDS, Align Technology, Inc. (NASDAQ: ALGN) has announced a new global identity and advertising campaign for the Invisalign brand. The new campaign is the company's first integrated campaign designed to assert the unique strengths of the Invisalign brand and product, and reinforce Align's commitment to establishing clear aligner therapy as the standard of care for orthodontics.
In a statement Align said, “The Invisalign ‘Made to Move’ brand campaign focuses on the innate desire that all people have to move forward and advance in life, and highlights the powerful role a smile can play in every aspect of life.
“The new brand identity and campaign is designed to create strong emotional connections with audiences around the world while also bringing Align's digital technology to life in a way that is meaningful to doctors and consumers.”
Align Technology’s Chief Marketing Officer, Raphael Pascaud, explained. "More than four million patients worldwide have chosen a 'digital' approach to moving teeth with Invisalign clear aligners instead of traditional braces.
"Our decision to make an investment in unifying brand communications globally reflects the consistent themes and benefits we see across all customers and potential patients worldwide. As a brand, we are about more than just moving teeth. We are about transforming lives and moving our entire industry forward."
The campaign will be launched in Europe from May 2017 using an omni-channel strategy providing doctors and consumers with information about Invisalign treatment and its benefits, when and where they want it. The company statement concluded, “The company’s goal is to create a seamless brand experience wherever the Invisalign brand is encountered across the globe, and create a much broader, deeper awareness of the benefits of treatment with Invisalign clear aligners, the most technically advanced and recognized clear aligner system in the world.”
Visit the Invisalign booth at Hall 2 Stand D010 - F029 during the IDS show to get a sneak preview of the new Made to Move Invisalign brand. For more information visit www.invisalign.com and www.itero.com
Images from the Invisalign booth at IDS.