Invisalign’s one millionth EMEA treatment

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Align Technology celebrates its one millionth Invisalign patient in EMEA region

Align Technology, Inc. celebrates beginning its one millionth Invisalign treatment for the EMEA region during April 2018, a “milestone” for the more than 34 thousand trained orthodontists and general dentists providing Invisalign therapy in the region.

Simon Beard, Align Technology senior vice president and managing director, EMEA, enthused: "I am immensely proud to announce that we have reached yet another significant milestone for EMEA with our one millionth Invisalign patient in the region.

“The demand and adoption rate for Invisalign clear aligners in EMEA has accelerated rapidly during recent years, and I would like to both thank our doctors for their trust and confidence in treating patients with the Invisalign system; and acknowledge the more than one million patients in EMEA who have chosen the most clinically advanced clear aligner system in the world to get a new, beautiful smile."

The one millionth Invisalign patient in question is 24-year old Julia Leibold from Freiburg, Germany who is receiving treatment from Dr Ahmad Hagar, an Invisalign-trained doctor practicing in Julia’s home town. Julia receives the Invisalign Comprehensive Package, which means changing her aligners on a weekly basis, as per Dr Hagar's recommendation.

Ms Leibold will be featured in Align's new "One Millionth EMEA Invisalign Patient" campaign across the region, which includes PR, social media and digital activities.

Dr Hagar commented: "I wasn't surprised to hear that one million patients in EMEA had started treatment with Align Technology's clear aligners. One great thing about this modern orthodontic method is that you use digital technology and can treat patients without using physical impressions.

“You start with a digital scan to produce the aligners that straighten the patient's teeth. This is much more comfortable for both the patient and the doctor. I am very satisfied with Julia's treatment process. She is a lovely young lady and she will have an even lovelier smile."

Julia, who works in sales, said: "When I found out that I was the one millionth patient in EMEA to start Invisalign treatment I was excited and totally speechless. I didn't choose traditional braces because I speak with so many people in my professional life and I didn't want them to see my braces.

“I would recommend Invisalign clear aligners to everyone because you can straighten your teeth with hardly anyone noticing."

In connection with this achievement, Align Technology has announced the launch of its pro bono campaign next month, through which it will work with doctors across EMEA to offer free Invisalign treatment to a number of patients with disabilities to help them get a new, straighter smile.

In addition, between 6th-8th July this year, Align will host Invisalign Digital Smile Awareness Days, working with dental practices across Europe to drive greater awareness about digital clear aligner therapy.

For additional information about the Invisalign system or to find an Invisalign doctor in your area, visit www.invisalign.com or www.invisalign.co.uk. To find out more about the iTero digital scanning system, visit www.itero.com.