“My session is geared towards helping dentists identify what makes their practices unique, what makes their services indispensible to prospective patients,” says Michael DiFrisco.
Michael DiFrisco will be giving a lecture on radical branding at the BACD Annual Conference in 2017.
“Together, we will be looking through my RADICAL branding construct that will reveal seven critical rules for developing a powerful – maybe even an outrageous – brand for your dental practice. Because, after all, playing it safe is the sure path to invisibility.
“We’ll also be looking at an Inside Out Marketing Strategy that will show delegates how they can authentically capture the attention of patients without looking too much like a commodity. I will be explaining how marketing is a process, not an event, and teaching delegates how to help prospective patients lower the risk of taking the next step in the sales cycle to help increase trust and compliance.”
Tickets will be going on sale for the BACD Annual Conference later in the year, so be sure to keep an eye out for more details – and save the date in your calendar!
The BACD Fourteenth Annual Conference 2017
‘FAB – Function, Aesthetics, Biology’
9th – 11th November 2017
The Hilton London Metropole Hotel, London