BACD Conference 2017: “FAB”

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Delegates to the BACD Annual Conference 2017 described it as the “Event of the Year in Cosmetic Dentistry”

The 14th British Academy of Cosmetic Dentistry (BACD) Annual Conference presented a three-day packed agenda featuring the latest information in the field. Held at the Hilton London Metropole Hotel, this year’s conference was entitled: “FAB: Function, Aesthetics, Biology”.

The conference organisers have always been proud of their speaker line-up and this year was no exception. Dr Francesca Vailati, who originally graduated from medical school in Italy before pursuing dental education in the United States of America (USA), kicked-off day two with a presentation entitled “Additive Dentistry”.

She explored the types of patients that present with dental wear, which she increasingly sees in her surgery. Dr Vailati argued that rather than leaving these types of dentition to degrade further, proactive, non-invasive intervention is possible based on an increase in vertical dimension of occlusion (VDO). She shared her Three-Step Technique to help “one tooth dentistry” clinicians to plan and execute thorough therapy.

“Dr Vailati’s lecture was so informative and explored concepts I’d not learnt about at university,” said Lydia Sharples, a newly qualified dentist. “I also found it refreshing that she discussed her mistakes and how she learnt from them – it was real life dentistry. The minimally invasive ‘additive’ approach she uses is something we can all take back to practice.”

As well as extensive clinical insights, the conference also catered for those practices wanting to expand their business. For example, Mr Michael DiFrisco (above), the former Chief Marketing Officer of the American Academy of Cosmetic Dentistry, examined the subject of marketing. He challenged delegates to think carefully about what their practice’s unique selling proposition is when compared to their competition.

He went on to reveal his “seven critical rules” for developing a compelling and perhaps even extreme practice brand, because he believes that “playing it safe is the sure path to invisibility”. Dr DiFrisco completed the subject in his second lecture by discussing communications and his thoughts on ‘Inside Out Marketing’: a balanced approach to capture the attention of the audience using advertising, marketing and public relations.

Other lectures proving popular included various hands-on sessions by Dr Jordi Manauta, Dr Anna Salat and Dr Amanda Seay, as well as Dr Attiq Rahman and Phil Reddington. The speakers covered the subjects of posterior composites, prep for e.max crowns and wax-ups for perfect provisionalisation, respectively.

“I have found the hands-on sessions particularly useful,” said Alice Duke, a newly qualified dentist. “Dr Amanda Seay was a very inspiring speaker, and having the opportunity for someone of such talent and experience to critique my clinical work was invaluable.

“I feel the number of female speakers present at this year’s conference reflects the changes we are beginning to see in dentistry.”

The event also provided an ideal opportunity to network with friends and colleagues while busting some elegant moves. Combining a black tie dress code with a rock ‘n’ roll theme made the Friday night gala dinner the highlight of the social programme; the festivities including a delicious meal and live band entertainment.

When not getting hands on or listening to speakers delegates could visit the trade exhibition, where leading manufacturers and suppliers had their latest innovations to hand to demonstrate how they work and what benefits they offer clinicians and their patients.

To find out more about future Annual Conferences and other benefits available to BACD members, visit www.bacd.com.