Invisalign strengthens position in Middle East by opening first office in Dubai
Invisalign, a subsidiary of Align Technology, Inc. and provider of the Invisalign clear aligner brand, today (6th February 2016) announced it would be extending its global reach by opening its first regional office in the Middle East based in Dubai. With over five million patients who have started treatment, the Invisalign system is a modern, digitally based approach to straighten teeth with a series of custom-made aligners.
Simon Beard, Align Technology’s Vice President and Managing Director for EMEA, said: “The Middle East region is a rapidly growing and evolving region and we are excited to be establishing dedicated resources to support that growth and extend our leadership in clear aligners and digital orthodontics.
“The Invisalign system, with unique features such as SmartForce features and SmartStage technology designed to achieve more predictable tooth movements, can help dental professionals achieve great clinical results and deliver comfortable, convenient, transformative treatment experiences to their patients.”
Over the last several years, the Middle East and African orthodontic market has grown steadily as the importance of dental health has increased among the general population of over 700 thousand. Today, the Middle East region is estimated to have nearly 440 thousand new orthodontic cases start each year.
As of 2016, the Middle East and African orthodontic supply market is valued at US$266 million and set to grow at a CAGR of 8.6% to reach US$309 million by 2021, according to Market Data Forecast. This is in alignment with the global orthodontics supplies market set to grow from US$3.4 billion in 2016 to US$5.9 billion in 2023, according to Research and Markets.
Mawlid Chaoui (top) General Manager of Invisalign, Middle East and Africa, said, “We see tremendous prospects for growth in the Middle East, especially in markets such as the UAE and Saudi Arabia. Having an established presence in Dubai will enable us to provide direct support and ongoing clinical education to our growing customer base of Invisalign providers and help establish the Invisalign system as a leading treatment of choice in the region.”
The Invisalign system is a combination of proprietary virtual modelling software, rapid manufacturing processes and mass customization, and virtually clear, removable appliances or aligners that are used to straighten teeth. The Invisalign system is prescribed to patients through Invisalign-trained orthodontists or general practitioner dentists (GP dentists). Used to treat a wide range of clinical situations, Invisalign treatment options address simple to complex cases and post-treatment retention.